The secret sauce is cinematic storytelling. Great Big Story is a media company that flies gracefully through internet feeds, presenting meaningful, high-quality videos. I had the opportunity to rebuild their brand identity.

Great Big Story

The system uses colors, adjacent to the brand red, to show depth and value. Behind each and every video is a large world ready to be discovered.

The video graphics package approaches the identity with a bit more subtlety, while internal brand items are a bit louder.

Creative Direction: Ben Whitla
Designers: Chelsea Alexander and Marcie Lacerte