Samsung: The Winchester Conundrum

To promote Samsung’s new Galaxy S24 Ultra powered by Galaxy AI phone, Samsung wanted to create a uniquely immersive escape room experience at the Yorkdale Shopping Center in Canada. The Winchester Conundrum is an eight-player experience where guests use the new phone and Google’s Circle to Search feature to solve Winchester’s riddles and beat the game. The event brand and marketing drew inspiration from classic mystery novels and films while finding moments to highlight Google's circle to Search feature.

I lead art direction, strategy, design and motion graphics while co-operating The Power of Friendship.