Slate

With design philosophies rooted in the rich historic American auto industry, all Slate vehicles combine trusted engineering with the needs of the modern American driver. The brand had to be as simple and encouraging as the name. The letterforms are inspired by classic auto body shop signage, while every curve references the design of the first vehicle. The end result is a brand that is as prominent as it is subtle. The perfect accompaniment for the perfect car made just for you.

I helped to create this brand with art direction, strategy, design and motion graphics while co-operating The Power of Friendship.