Expensify

The rebrand of Expensify is the result of a robust and lively system: from wordmark and iconmark, to expanding the color palette, to explorations of how the brand works in motion, to in-app and real world executions. Their software has been transforming expense reporting since 2008, and after a bold, slightly wacky Super Bowl moment in 2019, the rest of the brand was ready to evolve with the same confidence. This is a company that knows no bounds, and the brand system reflects that.