Atlanta Journal-Constitution "Kick It"

With World Cup 2026 taking place in the US, including Atlanta, AJC needed a sub-brand and identity system for their coverage. It needed to be able to adapt and move for all formats as a recognizable identifier for followers and subscribers, capturing the energy of the game and audience while feeling a certain level of sophistication expected by readers. An extremely simple logo gives the core AJC brand as much visibility when needed while flying soccer balls double as both a decorative element as well as a sponsorship container. The end result accomplishes all the goals of this vertical while capturing the spirit of our fans here in the states.